Should you use Pinterest to improve your business?
Nowadays, pinterest has becoming one of the best
social media tool for business; when it was first
introduced in the market most of the people were
hesitant of how flourishing it would be. But many
businesses use and consider it as more visual
structure of marketing. In fact based on the latest
statistic, Pinterest is creating more traffic referral
for businesses compared to LinkedIn, YouTube
and Google +. That simply says more about the
capability of the site.
The following are some tips how to make the most of Pinterest work for your business:
1. Know your Potential Customers
The most dominant user of Pinterest today is women ages between 25 and
34 – this figure is very helpful for you to decide before moving forward
with Pinterest. Though men start joining but still women remain the
foremost user of the site.
2. Have a Business Account
To make your business known online you need to have a business account
on Pinterest, that includes company and business profile. This will help
potential client to easily find your business and to know more about
your products and services.
3. Add “pin it” to your Bookmarks
Try to install “pin it” button to your browsers bookmarks toolbar, this
allows you easily to pin images directly to your boards while browsing
other websites.
4. Create Community
Create online community with Pinterest and try to include consumer based
videos and images to make feel the member of your community that they
are part of your brand. As well it can generate excitement to your
followers, providing more direct type of marketing.
5. Have a Pinterest Friendly Business
In using Pinterest make sure that your business is Pinterest friendly.
Usually businesses like retail and restaurants are very suitable in
marketing using Pinterest. They have plenty of opportunity to generate
pins that surround their menu items, special offers, product launches
and boards that are not openly narrated to their company but still catch
customers involved.
6. Make sure that your Website, Images, and YouTube channel have “pin it” Button
Due to this people can easily pin from your website. The more visitors
comment, share, pin and repin your videos and images the more it become
viral and expose to the community.
7. Have a Pinterest Friendly Website
It is important that your website is visually oriented and assure that
your website offers a lot of image content for visitors to share.
Before creating account in Pinterest check your site first if it is
Pinterest friendly and ample of visual content.
8. Be active
Just like any other networking sites if you join Pinterest you should be
an active user. You need be active in following, pinning, repining,
and commenting in regular basis. Just in case you don’t have time to do
such things you need to allocate someone doing such task.
9. Think Related.
Bear in mind that in creating pinboards and pinning images that are
closely related to your brands is a good idea and this give you the
range to be more appealing and even more appropriate to your potential
customers.
10. Be Pinnable
Enrich your website with diagrams, infographics, pictures, videos and
images. This gives your visitor something to pin; images and pictures
makes your website easier to post to other social media platforms like
Facebook and Google+.
11. Use Infographics
Infographics is the attractive and efficient way to communicate information to your Pinterest followers with extremely visual platform.
12. Upgrade
Try to incorporate tools and applications in your Pinterest marketing
campaign. Firstly, you should install Pinterest’s toolbar button that
let the user to pin images while surfing the web. As well try to a have
third party applications like PinPuff used to analyze “pinfluence” and
know how efficient your pins are; or a Google Chrome extension Pin
Search that allows the user to search related links basing on pinned
images.
About the Author:
Stacy Carter is a tech/seo writer and professional blogger. She likes to
cover tech and seo news through online exposures She runs her own
website: Phone Spy where you can find out much useful info how to use spy software for your mobile device.
If you would like to write for cool33bloggertrix.
Wednesday 22 May 2013
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